3.0 marketing training for trade. Necessary evolution.
- Details
- Published on Thursday, 05 February 2015 10:42
Conference
3.0 Marketing: A necessary evolution towards smart trade.
Monday, January 26. From 10 am to 1 pm at Punto Denda.
- What is smart trade and how can 3.0 Marketing help us to achieve it.
- Main areas of innovation compared to the 3.0 Marketing and ICTs
- Initiatives of interest or success stories applicable in Smart Kalea.
- Initial description of the pilot experiences to implement in Smart Kalea in 2014.
Workshop
Mobile Marketing: How to get the most out of the QR codes
Monday, January 2. From 9:30am to 1:30 pm at Punto Denda.
- QR codes are a system that allows storing information in a kind of barcode with the latest technology. The devices capable of capturing images (such as a smartphone or tablet) decipher the code and transfer us directly to a link or file just by pointing the camera at the QR code..
Workshop
Mobile Marketing: SoLoMo (Social, Location, Mobile)
Monday, January 9. From 9:30am to 1:30 pm at Punto Denda.
- SoLoMo is the combination of three Anglo-Saxon words: Social, Location y Mobile, and it is generated from a smartphone application that combines social networks and geographic location information.
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